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Mobile Friendly (Responsive) Website Design

More and more people are using smartphones and tablets to access the Internet. To capture customers where they’re searching for you, your website should be mobile-friendly, which means that it’s easy to use on devices with small screens like tablets and mobile phones. In fact, 50% of people say that even if they like a business, they will use them less often if their website isn’t mobile-friendly.

What is responsive web design?

Responsive web design allows your site to automatically resize to fit whatever device your customer is using, whether it’s a desktop, laptop, tablet or phone. It’s “responsive” because the website code responds to the device and adjusts the layout according to the size of the screen.

Why do you need a mobile friendly website design?

Mobile Matters

According to Nielson, in 2013, more than 60% of people in the U.S. with a mobile phone owned a smartphone (i.e. phones connected to the Internet). Making mobile a part of your business’ online strategy will give you the opportunity to promote your products and services to customers whenever and wherever they’re searching.

Customers are taking action on mobile devices

People searching for local businesses and services are likely to take action.  If they are on the go, they may be looking for directions or quick access to a phone number. A 2013 survey from Google found that after searching for a local business or service:

  • 51% of searchers visited a store
  • 48% of searches called a store
  • 29% of searchers made a purchase in-store***

We help you think about what customers might need from your mobile site, and make it easy for them to take that action.

Why a responsive design vs a separate mobile website or mobile app?

Some benefits of a responsive web design over a mobile application are:

  • Single code base – build once, run across all devices
  • Renders across any screen size – one can view the internet on 20″ monitors, 15″ laptops, 10″ netbooks, 7″ tablets, 3″ smartphones and every size between. It also considers the huge difference in widths and heights, whether the screen is landscape or portrait, and screen resolution.
  • Improves SEO – a single version of the website improves page ranking. Issues have arisen in which having two versions of a site (website and mobile site) impact page ranking.
  • Reduces maintenance cost and effort due to single link.
  • Provides control and flexibility – changes can be made at one centralized place. You do not need to contact multiple vendors to make changes when your mobile site/ mobile application is built by different development companies.